Our Mission
We like to call Chord’s approach to ecommerce Smart Commerce — because it’s been engineered by experts to give growing companies the power and insight they need to revolutionize their business from the inside out. While many DTC brands are rich in great ideas, most lack the tech infrastructure to truly thrive. That’s where Chord comes in.
Smart Commerce has the power to put DTC brands in the driver’s seat — and we’re here to make it happen.
Uniting Vision and Innovation
Chord was founded in 2021 by Bryan Mahoney and Henry Davis, when the former Glossier execs realized that the technical infrastructure they’d developed together for the pioneering DTC company had the power to revolutionize ecommerce. They created Chord as the first headless platform by operators, for operators — so they could put the most sophisticated commerce tools in the hands of visionary brands.
Values that Drive Our Success and Yours
Discover the ideals that shape our journey, foster collaboration, and inspire innovation across every aspect of our business.
Behave as the Customer
By embodying the perspective of our customers, we ensure that every decision, product, and service is finely tuned to meet their needs. This value isn't just about meeting expectations; it's about deeply ingraining the customer's voice in everything we do.
Rising Tide Mindset
It's a commitment to lifting each other up, sharing knowledge, and working towards common goals, understanding that when one of us rises, we all rise.
Understand with Data
Cutting through the noise to find clarity, ensuring our strategies and solutions are backed by reliable data, enabling us to move forward with confidence and precision
Leadership Team
With decades of combined experience in DTC operations and technology, our team knows what it takes to disrupt.
